Teen retailer names its first chief digital officer

Tilly’s has appointed Jon Kubo to serve in the company’s newly created position of chief digital officer, effective Aug. 15.



Kubo will oversee e-commerce and digital marketing to define a long-term vision for the specialty retailer’s digital commerce efforts and create consistency in digital consumer experiences across all interaction points.



Prior to joining Tilly’s, Kubo served as chief digital officer at Boot Barn Holdings since May 2015. He served at The Wet Seal as executive VP, chief digital officer from October 2014 to May 2015, and as senior VP, e-commerce and CIO from March 2005 to October 2011.



“I am excited to have Jon working with our team to lead our critically important e-commerce business, along with digital marketing, said Ed Thomas, president and CEO, Tilly’s. “Jon’s tremendous vision and innovative leadership will bring great value to Tilly’s as we make progress toward delivering on our long-range plans.”



Tillys, which operates 224 stores and its website, sells West Coast inspired apparel, footwear and accessories, with brands rooted in action sports, music, art and fashion.