Target unveils holiday initiatives

For the first time, Target will offer free shipping on all Target.com orders for the holidays, through Dec. 20. In addition, more than 65,000 items are now available for store pickup on Target.com and 80% of orders are fulfilled within one hour.

Target will also launch a wish list app beginning Oct. 31. Kids can add must-have items to their list, while parents can share the list with friends and family. The app also offers an augmented reality feature that works with Target’s kids’ gifting catalog, and customers can save 10% on their wish list on one day of their choosing before Nov. 26.

The app can be downloaded on Apple and Android mobile and tablet devices or printed on the registry kiosks in Target stores. Mobile and tablet apps are re-launching in time for the holidays, with features such as interactive store maps and shopping lists as well as streamlined checkout including, Apple pay in the iPhone app.

Other holiday offerings from Target include:

• The Cartwheel savings app will offer daily deals, and from Nov. 2 to Dec. 24, will offer 50% off a different toy every day. Other special holiday features will include special deals for top users, personalized recommendations and a select number of popular offers that do not expire.

• If a customer purchases a qualifying item at Target between Nov. 1 and Dec. 24 and then finds it for less at Target.com, a local competitor’s printed ad or at select online retailers, Target will match that price.

• Target’s holiday promotional campaign will launch Nov. 2 and include broadcast, radio, out-of-home and catalogs with an increase in digital media support by 50%.

• “Target is poised to deliver an unparalleled holiday shopping season,” said Brian Cornell, chairman of the board and CEO Target. “We’ve been building capabilities that put us in a strong starting position, including the right digital tools and a broad assortment of unique, on-trend merchandise. Our value proposition will be unrivaled, with compelling promotions and an exceptional shopping experience online and in our stores. It’s about delivering on our promise of ‘Expect More. Pay Less,’ and when we do that, Target is impossible to beat.”