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Target tests new credit-card rewards program

12/1/2009

Minneapolis Target Corp. said Monday it is exploring a possible change in how it rewards shoppers who carry the retailer's credit cards.

Currently, for every $1,000 or so they spend, Target cardholders receive a coupon good for 10% off a day's worth of shopping at Target. But Target spokesman Eric Hausman said the retailer is testing alternative rewards in two markets.

"In Kansas City and San Antonio, we're running this pilot program where guests who use their Target Visa or Target credit card in our Target stores get a percent off every time they shop," he said. "In San Antonio, guests receive 3% off their transaction total. And in Kansas City, they receive 5% off their transaction total."

Hausman said there's currently no timeline for the trials or a decision about expanding the alternative rewards for shoppers.

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