Target selects DemandTec for collaborative shopper insights solution

San Mateo, Calif. DemandTec, a provider of on-demand optimization solutions for retailers and consumer products companies, announced that Target Corp. has selected DemandTec Shopper Insights to complete its planned deployment of DemandTec's entire nextGEN solution suite.

The solution includes Shopper Insight-on-DemandTec, a software service that provides both retailers and consumer products companies with a breakdown of sales trends by penetration and buy-rate, shopping trip statistics, shopper segment analytics, and more. Using guest insight dashboards and insights embedded directly within the planning workflows of DemandTec's other software services, Target and its trading partners will be able to quickly identify new opportunities to reach specific guest segments with more tailored assortments, promotions, and pricing.

“DemandTec has been a strategic partner of Target and we value their industry expertise and innovative solutions. We look forward to expanding our relationship into shopper insights and additional nextGEN capabilities," said Shelley Hyytinen, VP merchandising process and system development for Target.

Target began working with DemandTec in 2007. In addition to the guest insights and vendor collaboration provided by the Shopper Insight-on-DemandTec software service, DemandTec Shopper Insights also includes DemandTec's nextGEN modeling services, enabling Target to understand and influence the impact of merchandising decisions at the guest segment level.