Target selects DemandTec for assortment optimization

SAN MATEO, Calif. Target has selected DemandTec's nextGEN Assortment Optimization software service to further tailor and localize its assortments, DemandTec reported.

The Assortment Optimization software enables retailers to optimize assortments across multiple categories, taking into account shopper insights and preferences.

"Like pricing in recent years, assortment planning has permanently changed. Rank reports and basic analytics simply don't provide major retailers with the right insights they need to optimize and localize assortments for different store clusters, store layouts, and customer segments," said Dan Fishback, president and CEO of DemandTec. "Target selecting DemandTec's Assortment Optimization is a testament to this change and we are honored to further expand our strategic relationship with such an innovative industry leader."