Target selects assortment optimization software

San Mate, Calif. Target Corp. has selected DemandTec's nextGEN Assortment Optimization software service to further tailor and localize its assortments.

DemandTec's Assortment Optimization software service initially introduced the ability for retailers to optimize assortments by store cluster and fixture size based on statistical modeling of incrementality and transferable demand.

With recent enhancements as part of DemandTec's nextGEN strategy, Assortment Optimization now also includes macro-space optimization to plan cross-category layouts, embedded shopper insights to understand brand and item preferences by segment, and the ability to optimize and further localize assortments based on both a category strategy and defined customer segment strategies.

The software allows retailers to have a single foundation for data management, demand modeling, and shared shopper insights exposed at the point of decision within the software services.