Target to roll out new collection from Converse
MINNEAPOLIS Target will roll out a new line from Converse this fall. The One Star collection includes men's and women's apparel and accessories, as well as footwear for the entire family, and is available exclusively at Target stores nationwide and at Target.com.
"The Converse One Star collection continues to provide affordable and modern wardrobe options for our trend-minded guests,"said Trish Adams, SVP Target. "The sporty aesthetic combined with vintage-inspired details helps deliver an iconic American sportswear collection that appeals to the entire family.”
The women's collection will feature graphic tees, tunic dresses and button-down shirts, while the men's line will focus on military-style flap pockets and layered looks. Children's pieces will include metallic pink Ox sneakers for girls and skull-print shoes for boys.
"Converse is one of America's most celebrated brands, known for its influence in music, arts, sports, pop-culture and fashion for over 100 years,"said Craig Reynolds, general manager and business director for One Star Apparel & Accessories. "Through our partnership with Target, we continue to bring the celebrated heritage of the Converse One Star brand to Target guests with exciting design that provides both trend-right style and great value.”
The exclusive Converse One Star collection launched at Target in February 2008. The fall 2009 Converse One Star lifestyle collection will be available at Target beginning September 2009.