Target plays with holiday prices, announces low pricing on toys

MINNEAPOLIS Following Walmart's lead, Target has started its holiday pricing early, with popular toys priced at $10 or less.

“This is a challenging time for our guests and we know that they are looking for ways to save money,” said senior vp of merchandising Mark Schindele. “We want our guests to know that they do not need to shop around this holiday season for the lowest price. We’ve already done the work for them.”