Target offering 'Black Friday' deals in the summer

MINNEAPOLIS Target has become the latest retailer to offer "holiday season" deals in the summer. The company announced that it will offer its first-ever "Back in Black Friday" sale on Target.com on July 23. The exclusive online-only sale will begin at approximately 12:00 a.m. (PDT) and conclude at 11:59 p.m. (PDT) on Target.com/BlackFriday.

"At Target.com, we are committed to offering our guests tremendous value every day.  With our first-ever Back in Black Friday, guests will find incredible bargains before the holiday season with the added convenience of online shopping," said Steve Eastman, president Target.com.

According to the company, the online-only sale will offer an average of a 40% off regular prices on must-have items across all categories, including apparel, electronics, toys, housewares, movies, music, books and more.