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Target introduces mobile gift cards


Minneapolis Target shoppers no longer need to carry their Target GiftCards in order to redeem them, thanks to the Target Mobile GiftCard.

By taking advantage of Target’s mobile technology, shoppers can save GiftCard information to a PIN-secure account on the mobile site. All that’s needed is a mobile phone with Internet capabilities, which a guest can use to retrieve GiftCard bar codes for scanning at checkout.

Shoppers may access their Target Mobile GiftCards to add value at store registers, and check GiftCard balances at any time via the mobile site. In addition, Target Mobile GiftCard functionality allows guests to save multiple GiftCards to their account and label each one for easy reference.

“The addition of Mobile GiftCards to our suite of mobile shopping solutions further simplifies the Target experience for our guests,” said Steve Eastman, president of

Target’s point-of-sale scanning technology makes the Target Mobile GiftCard possible, and Target is the first major retailer with the ability to scan mobile bar codes in all of its stores.

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