Target extends licensing deal with Cherokee

VAN NUYS, Calif. Cherokee, a global licensor and brand manager of apparel and home products, announced today that it has extended its licensing agreement for the Cherokee brand with Target from the current term which expires Jan. 31, 2009 to Jan. 31, 2012.

Robert Margolis, chairman and ceo of Cherokee, stated, “We are pleased to enter the New Year with this announcement. The 1995 ground-breaking retail direct agreement that combined Target’s merchandising expertise with Cherokee’s heritage brand equity was the catalyst that further developed Cherokee in a variety of new categories, enabling Cherokee to become one of the premier family brands in America. This foundation helped pave the way for our ‘World Brand’ success we are currently experiencing with licensing agreements that encompass 28 countries to date. We have come a long way since 1973 as a women’s shoe company, and look forward to continuing to make the Cherokee brand one of the fastest growing family brands around the world.”