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Target expands electronics, video game department


Minneapolis Target is reinventing the consumer electronics and video game department across stores nationwide, with a new open layout. The full-chain rollout began in April, and the majority of Target stores will have the new electronics layout completed by June.

As part of the transformation, the video game section is being expanded by 30% revealing a large, open, guest-friendly format that will include new product-accessible fixtures organized by platform and game genres. In addition, a majority of stores will be further enhanced with video game learning centers and trial stations.

“Target is committed to creating an intuitive and easy shopping experience for our guests,” said Mark Schindele, senior VP Target. “The electronics and video game reinvention was designed with the wants and needs of our guests as our top priority. They’ve asked for additional product diversity and better access to games and information, and our new layout offers them just that.”

In addition to an expanded video game footprint, Target is making improvements and additions in the TV, camera and camcorder sections of the electronics department that will add to and enhance its current product offerings while making the selection process even easier.

An improved TV wall will offer a more realistic in-home presentation and a better way for guests to compare picture quality across brands, the company said. Clear signage highlighting product features is being integrated within the overall display, and key accessories can be found at the base of the TV wall so that guests can easily find everything they need to enjoy their new purchase.

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