Target developing pharmacy app

Target is completely revamping its app, while also working on a new one for pharmacy.

“We view mobile as the new front door to Target,” says Jason Goldberger, SVP of Target.com and mobile, was quoted as saying in the company’s newsletter, A Bullseye View. “We’re launching a host of significant enhancements and updates to Target’s mobile offerings — making it easier than ever for guests to shop Target.”

Under the initiative, the retailer is developing a new pharmacy app called Target Healthful, which allows guests to organize prescriptions, check prescription status, transfer prescriptions and place orders for refills. According to Target, this app is just the beginning, with future app updates coming in 2015.