Target decks the dorm

Minneapolis – Target Corp. is decking the dorm with a new application aimed at students preparing to go back to college this fall. Target’s Made for U College Styler is an interactive tool that assesses a college student’s personal style and creates tailored room designs they can shop and customize via phone, tablet or desktop.



Users answer a few basic questions, such as Where’s your happy place?” or “How do you do breakfast?”, via social media accounts such as Facebook or Instagram. College Styler then analyzes their personality to create a unique room design pulled from more than 400 back-to-college items.



Merchandise includes an exclusive line of college items designed by Target with home accessories provider Umbra.