Target among top brands

Target landed at number 62 on the fifth annual BrandZ Top 100 Most Valuable Global Brands report from Millward Brown Optimor, an operating company of WPP. When the list of 100 is filtered to isolate retailers only, Target ranked fifth behind top-ranked Walmart, Amazon, Tesco and Carrefour. After Target, other retailers rounding out the top 10 included Ebay, Home Depot, Aldi, Auchan and Lowe’s.

"The BrandZ Top 100 is the only ranking based on a brand valuation methodology that is grounded in both quantitative customer research and in-depth financial analysis," according to the report. The firm says the ranking is exceptionally robust due to the fact that, in addition to publicly available financial data, it draws from WPP’s unique BrandZ data base."