Talbots names new merchandising vp

HINGHAM, Mass. Talbots today announced that it has hired Jeannie Barsam as senior vp of merchandising planning and analysis for the Talbots brand. In this role, Barsam will be responsible for all merchandise planning, control and store distribution functions for the Talbots Misses, Petites, Woman, Collection and Accessories & Shoes businesses.

Barsam most recently served as vp of inventory management at Old Navy. She has also worked for Mervyn’s Department Stores, Lane Bryant and Gottchalk’s Department Stores. In her new role, Barsam will report to Ed Larsen, Talbots cfo.

Larsen commented, “As a strong and proven leader in merchandise planning and allocation, we believe Jeannie will be a true asset in helping us maximize the effectiveness of our supply chain management system in a way that will benefit both our customers and our bottom line. Her prior experience will also be instrumental as we move forward with our objective to implement a new markdown optimization initiative. We are delighted to welcome Jeannie on board.”