Talbot’s and Gomez team to test Web site prior to launch

Lexington, Mass. Talbots said Tuesday it has completed a real-world load test to understand the impact of load on the end-user Web experience. According to Talbots, the on-demand Web load test from Gomez helped optimize the peak performance of the redesigned talbots.com prior to launch.

Talbot’s new site was built using multiple Ajax and rich Internet applications technologies, including third-party features such as video, pop-up zoom, and wish lists to satisfy customers’ increasing expectations for rich and engaging online shopping experiences.

To proactively ensure the best end-user experience especially during the upcoming holiday shopping season, Talbots used Gomez’s load test solution to evaluate how its site would perform under peak loads from their online shoppers’ point of view.

Gomez’s solution enabled Talbots to create “real-world” load generated from end-user-owned, consumer-grade desktop computers in different geographies, using different local ISPs and connection speeds, and combine it with high-volume, cloud-generated load.

“Web site speed and reliability are critical to successful e-commerce and given the richness and complexity of our new Web site, being proactive about testing was paramount,” said Kate Goodman, Talbots’ director of e-commerce. “Gomez’s “real-world” load test provided us with the confidence we needed going into the busy holiday shopping season.”