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Taggies partners with Babies 'R' Us


Spencer, Mass. This fall Babies “R” Us shoppers get a treat in the form of specialty displays that feature Taggies, children’s products like blankets and plush animals featuring multi-textured, looped satin tags.

Approximately 230 nationwide stores will feature stand-alone displays filled with best-selling Taggie items. “The Taggies branded specialty displays will allow us to reach even more parents and make them aware of what their babies already know: babies are fascinated by and love to play with tags,” Danielle Ayotte, co-founder of Taggies.

Julie Dix, co-founder of Taggies, wanted to ensure that the design of the products would engage the children’s visual and motor development by using the colorful ribbons. She is excited to bring the brand into Babies “R” Us and "Parents and caregivers have recognized and valued the Taggies brand as a premium, high-quality line of baby and children’s products,” said Dix. “Each item featured by Babies R Us is an integral component of the Taggies family.”

By working with Babies “R” Us, the brand can expand and build on the principle of providing parents and children with quality products. “We are excited to bring Taggies into our family of trusted and loved brands,” said Janet Taake, senior vp and general merchandise manager for Babies “R” Us. “We take great pride in offering our customers quality products that resonate with parents, babies and children alike.”

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