Symphony EYC introduces category management platform

Palo Alto, Calif. – Symphony EYC is introducing Symphony EYC Insights 2 Execution, a new cloud-based category collaboration platform that enables retailers and CPG manufacturers to adopt best practices in category management. The platform’s initial release, iAssort, provides users with browser-based access to their information to build strategic localized assortments that are space-aware.



With assortment driven by customer behavior and segmentation aligned with physical store constraints and merchandising rules, the Symphony EYC solution integrates assortment and space to make planning more relevant to customers and the overall store. Specifically, it enables planners to:

• Create customer segmentations informing store clustering and localized assortment plans.


• Utilize customer metrics and preferences to drive localized assortments and planograms via the Web.


• Identify cross-category dynamics that generate revenue opportunities.


• Build optimized and relevant product assortments that are customer, space and inventory aware.


• Achieve full insight into the retail execution lifecycle.

“Symphony EYC’s new space-aware assortment solution iAssort harnesses customer preferences together with product sales, loyalty and segmentation information so that retailers can make it easier for customers to find what they need,” said Ellen Dixon, global senior VP of marketing, Symphony EYC. “Our new cloud-based Insights 2 Execution platform helps retailers and FMCG manufacturers overcome multiple space and assortment challenges by integrating disparate data sources, assortment and space localization goals, task automation and vendor collaboration effectively in one location.”