Survey: Wealthy Rank Harry Winston as Top Jewelry Brand

New York City, Ultra-wealthy consumers rate Harry Winston the leading brand of luxury jewelry by a wide margin, with Buccellati coming in second, slightly above third-place Cartier, according to the Luxury Institute's 2007 Luxury Brand Status Index (LBSI) survey of Luxury Jewelry.

The 20 luxury jewelry brands surveyed in alphabetical order include: Asprey, Blue Nile, Boucheron, Buccellati, Bulgari, Carrera y Carrera, Cartier, Chanel, Chopard, David Yurman, DeBeers, Dior, FRED, Graff, Gucci, Harry Winston, Mikimoto, Piaget, Tiffany, and Van Cleef and Arpels.

A nationally representative sample of ultra-wealthy American consumers, with a minimum household income of $200,000 and a minimum household net worth of $5 million, was surveyed online.