Survey: Shoppers Prefer Wal-Mart for Health, Beauty Products

Columbus, Ohio The majority of shoppers shop at Wal-Mart most often for their health-and-beauty-aid purchases, according to the January Retail Ratings Report from BIGresearch.

BIGresearch found that 33.3% of consumers surveyed chose Wal-Mart for their health-and-beauty purchases, followed by Target (8.1%) and CVS (7.8%).

"Price continues to be the driving force behind where consumers shop for staples such as medications and shampoos," said Pam Goodfellow, senior analyst for BIGresearch. "For instance, we know that practical, budget-bound shoppers who switched their store for prescription drugs in the past year did so primarily based on high prices and the lack of a $4 generic program."