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Survey: Retailers moving toward contactless payments


BOSTON, Mass. According to an Aberdeen survey, customer convenience was the key business pressure driving 64% of best-in-class retailers towards advanced POS payments such as contactless payments in 2007. This year, the top business pressure facing 40% of best-in-class retailers is the need for improved customer retention and loyalty, in addition to customer convenience as the next predominant pressure for 35% of best-in-class retailers.

"It is evident from our data that the number of companies that are aware of and executing the initial steps involving mobile payments and NFC acceptance has doubled in 2008 compared to 2007 due to mobile payments ecosystem development as well as the changing economic climate," says Sahir Anand, senior analyst and chief author of the multi-channel benchmark report.


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