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Survey: Consumers Prefer Economical Packaged Food Sizes


New York City More than half (58%) of U.S. consumers are “very concerned” about rising food prices, according to a Nielsen survey.

That said, nearly half (47%) of consumers prefer consumer packaged goods manufacturers (CPG) that offer large, economy sizes with lower price points per serving. Only 17% said they prefer CPG manufacturers that introduce new, smaller pack sizes at lower prices.

Meanwhile, about 9% of consumers said they suggest CPG manufacturers downsize or modestly reduce the packaging size of products, keeping the price of the product the same.

Other options consumers suggested include raising the prices of existing items proportionally (8%); offer fewer sales (8%); offer the same number of sales, but at less of a savings (7%); and produce slightly lower quality products, but keep the price the same (4%).

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