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Supervalu launches premium food line


MINNEAPOLIS Supervalu has launched a new line of premium food called "Culinary Circle." According to the company, the brand enables consumers to enjoy restaurant-quality food right at home easily and affordably, and is available nationwide at the company’s family of grocery stores, including Acme, Albertsons, bigg’s, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Lucky, Shaw’s/Star Market, Shop ‘n Save and Shoppers Food & Pharmacy.

The Culinary Circle brand will initially feature more than 150 items in the deli, bakery, frozen and center store aisles. Offerings range from on-the-go meals, elegant hors doeuvres and gourmet spreads to high-end desserts and artisan breads. Culinary Circle products will be priced approximately 20% to 25% below casual restaurant food and about 10% to 15% lower than other premium national brands.

"The rising cost of gas and other household necessities makes it harder for many consumers to justify dining out as often as theyd like," said Chad Terrell, Culinary Circle brand manager. "Our line-up of chef-inspired Culinary Circle products is designed to bring affordable, quality meals to the dining room, and help meet the needs of consumers who love to eat out and sample different kinds of foods or indulge in the kinds of meals they simply dont have the time to make at home."

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