Supervalu introduces tax season rewards program

MINNEAPOLIS Supervalu has introduced "refund rewards," a program that enables shoppers to get up to 10% additional value on the purchase of a grocery gift card during tax season.

Under the "refund rewards" program, customers who purchase grocery gift cards in either $250 or $300 increments will get another $20 or $30 added to the card, respectively. The program is available March 15 through April 15.

“We know that consumers’ budgets are strained like never before, so we’re looking for ways to help our shoppers find value at the grocery store,” said Jeff Noddle, Supervalu chairman and CEO. “This program will help our shoppers put more in their carts, whether they’re looking to stock up on the staples or purchase items for a special meal.”