Subway selects MicroStrategy to provide reporting and analytics

McLean, Va. The Subway restaurant chain has selected MicroStrategy to provide enterprise-wide reporting and analytics for its extensive network of franchises, which includes more than 31,000 stores in 90 countries.

"Over an 18-month period, we evaluated all of the leading BI products and determined that MicroStrategy was the best choice for our enterprise-wide BI requirements," said Subway chief technology officer Thys Van Hout. "With over 31,000 franchise stores, we were looking for a BI provider that could handle the vast amount of data that we collect. We were impressed with MicroStrategy's data scalability, as well as its ease of use for our diverse user population and its low total cost of ownership."

MicroStrategy-based reports and dashboards will provide Subway franchise owners and executives with critical sales-performance data and key business metrics. With MicroStrategy, Subway users will be able to gain detailed insights into individual product sales by store and by time of day to better understand what they sell, when they sell it, and where they sell it. Users can drill down into reports and dashboards to view underlying data to identify sales trends and opportunities, and to make informed business decisions.