Subway, multiple locations
The largest restaurant chain in the world has unveiled a tech-savvy makeover that seeks to reinvent its customer experience for a digital age.
Subway's "fresh forward" redesign, by FRCH Design Worldwide, combines a new bright color palette, inspired by the hues of fresh vegetables, sleeker furniture and updated decor with such tech enhancements as self-ordering kiosks, digital menu boards and charging ports. The revised color palette, new graphics, improved display cases and better lighting highlight Subway's commitment to fresh ingredients while giving it a more modern look overall.
Subway debuted its "fresh forward" design in nine pilot locations in the United States, two in Canada and one in the United Kingdom. The company expects to have 3,000 to 5,000 new and remodeled locations in the new design format open by the end of 2018, about 85% of them in North America, reported Nation's Restaurant News.
Subway's "fresh forward" redesign, by FRCH Design Worldwide, combines a new bright color palette, inspired by the hues of fresh vegetables, sleeker furniture and updated decor with such tech enhancements as self-ordering kiosks, digital menu boards and charging ports. The revised color palette, new graphics, improved display cases and better lighting highlight Subway's commitment to fresh ingredients while giving it a more modern look overall.
Subway debuted its "fresh forward" design in nine pilot locations in the United States, two in Canada and one in the United Kingdom. The company expects to have 3,000 to 5,000 new and remodeled locations in the new design format open by the end of 2018, about 85% of them in North America, reported Nation's Restaurant News.