Study: More consumers call for less packaging

SCHAUMBURG, Ill. According to a new Nielsen survey, more than half of U.S. consumers would give up all forms of packaging provided for convenience purposes if it would benefit the environment. However, when it comes to packaging that is designed to keep products safe and in good condition, consumers are less eager for a reduction.

The survey found that 58% of U.S. consumers said they would give up packing designed for easy storage at home, 55% said they would forgo packing that can be used for cooking, or as a re-sealable container, and 53% said they would give up packaging designed for easy transport.

When it comes to issues of safety and hygiene, only 26% of U.S. consumers said they were willing to give up packaging designed to keep products clean and untouched by other shoppers, 31% said they'd be willing to give up packaging that preserves products to make them last longer and stay fresher, and 33% said they would give up packaging information, including food labeling, cooking and usage instructions.

“As global concern and awareness for the environment continues to grow, consumers worldwide are demanding more action from retailers and consumer packaged goods (CPG) manufacturers to protect the environment,” said Shuchi Sethi, vp of Nielsen Customized Research. “While eco-friendly packaging might not be the top priority for shoppers today, it’s certainly a growing priority the food industry cannot ignore.”