Stuart Weitzman steps up its ‘boot game’

Stuart Wetizman’s new service is connecting loyal shoppers with their “solemates.”



Called "The Ultimate Boot Guide,” the luxury footwear brand’s new digital service assists shoppers as they the hunt for their “perfect pair of boots” among more than 70 boot styles available this season on Stuartweitzman.com.



Building off of the company’s mission to merge fashion and function, Stuart Weitzman’s new digital information platform allows shoppers to discover, explore and compare the newest styles, based on digestible categories, including color, material, sole type, toe-shape, heel type, heel height, shaft height, detail, closure and closest style relative. Then the digital “cheat sheet” processes these results, and shows how each style stacks up against others in the collection.



Viewable on both desktop and mobile, the service also features an educational overview of the brand's boots – from history to design process – across all Stuart Weitzman lines, including the 5050 family, the full-stretch family, heel heights, heel shapes and shaft heights.



The service complements the brand’s omnichannel business model, which encompasses 77 retail stores across the United States and Europe, as well as a network of partnerships with fine retailers and specialty stores, and e-commerce sites in the United States, Canada, Europe and Hong Kong.