Steve Madden to launch bedding, bath line

LONG ISLAND CITY, N.Y. Steve Madden, which made a name for itself selling trendy footwear and accessories, announced that it is venturing into home goods with a line of bedding and bath through a partnership with Revman International. Under the license agreement, Revman International will have the exclusive right to design manufacture, market and distribute a collection of bedding and bath products under the Steve Madden brand.

The bedding and bath collection will consist of sheets, comforters, decorative pillows, window treatments, throws, beach and bath towels, bath rugs and accessories, and other bedding and bath products. The collection will be found in specialty retail and better department stores beginning in spring 2009.

"We are thrilled to partner with Revman to expand our Steve Madden branded offerings into products for the home," said Edward Rosenfeld, ceo. "Introducing bedding and bath merchandise marks a significant milestone for us as we continue to diversify into additional merchandise categories. We are pleased that this new bedding and bath line will expand the company's offerings for our existing retail partners as well as enable us to extend into new specialty retailers. As a proven leader in translating fashion brands into home products, we are confident that Revman is the right partner for Steve Madden in this new category."