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Steve & Barry's, FME game for new apparel line


NEW YORK Steve & Barry’s and FremantleMedia Enterprises have announced an agreement to launch a new apparel line featuring FME's popular game show brands, including "the Price is Right," "Match Game" and "Password." According to the companies this represents the first direct-to-retail program based on these properties.

The line is expected to debut in all Steve & Barry's stores this fall with short-sleeved t-shirts for men, women and juniors. Potential expansion categories include sweatpants/athletic pants, jerseys, jackets, windshirts, shorts, hats, underwear, performance bodywear, pajamas, onesies and accessories.

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