Stein Mart selects Oracle Retail merchandising and planning applications

Redwood Shores, Calif. Stein Mart has selected a suite of Oracle Retail merchandising and planning applications to support its strategy for delivering fresh merchandise and improving profitability across its 267 department stores.

The implementation of Oracle Retail applications is part of a larger business transformation that the retailer is undertaking to improve margins and bolster overall performance. The applications are expected to help Stein Mart optimize store performance by enabling the retailer to identify merchandise that aligns with customer demand, plan assortments, allocate inventory and execute advanced pricing and promotion strategies.

Stein Mart also uses the Oracle Retail applications to help improve merchandising operations by gaining better insight to customer preferences and executing changes that will help enhance the customer experience and improve store and item performance.

"Stein Mart's investment in merchandising and planning operations is a critical part of our long-term strategy to transform the business," said Andrew Black, CIO, Stein Mart. "We selected Oracle because of the company's proven track record helping retailers to drive business value and ability to sustain a long-term partnership with Stein Mart."

Additionally, Stein Mart selected Oracle Retail Size Profile Optimization to help maximize assortment productivity and ensure better alignment of the right merchandise in the right sizes to meet customer demand and improve customer service. Oracle Retail Size Profile Optimization helps retailers create optimal profiles of size distribution by both merchandise category and by store.

Oracle Retail applications will replace the chain’s customized legacy systems, help reduce costs and establish a more flexible technology foundation to support growth and changes across the business.