Staples gets optimized for smartphones

FRAMINGHAM, Mass. — Staples announced that it has launched a mobile version of its website. The M.Staples.com mobile site is optimized for smartphones and features enhanced product ratings and reviews, one click to an ink and toner finder, a Staples retail store locator with automatic GPS, store inventory lookup and enhanced on-site search, including an auto-suggest feature, the company reported.

Staples' new mobile website also allows users to share product reviews and become a fan of Staples on Facebook, or follow Staples on Twitter.

In addition, the mobile site enables customers to order products from their smartphones and have them shipped to their nearest Staples. The site also enables users to check available inventory, and, while in a Staples store, quickly scan product reviews online. M.Staples.com also features a synchronized shopping cart, which allows users to log-in, browse items and add them to their cart right from the mobile website, on Staples.com, or at one of the in-store kiosks at Staples’ retail locations.

“At Staples we’re always looking for ways to bring easy to our customers, wherever they are, so they can research, shop and buy a wide range of products and services for their office,” said Steven Bussberg, SVP Staples.com. “Mobile devices offer new and exciting ways for us to engage with customers whether they’re in their homes or offices, on the road, or in one of our stores.”