Sports Authority selects Allurent to boost interactive shopping experience

CAMBRIDGE, Mass. Sports Authority has selected Allurent on Demand to add interactive shopping experiences to their core e-commerce website (www.SportsAuthority.com) and other related brand sites, Allurent reported.

Allurent on Demand is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers' existing websites including social media sites like Facebook, the company reported.

"We know that our website is critical for both online and offline sales, and that the experience our customers have on our site directly impacts our success," said Clay Cowan, VP e-commerce at Sports Authority. "With Allurent on Demand, we will be able to dramatically improve our online shopping experience and we will have the flexibility and control we need stay in synch with our high-paced merchandising cycles on all of our sites."