The Sports Authority names new marketing head

ENGLEWOOD, Colo. The Sports Authority has appointed Jeffrey Schumacher to oversee all marketing, advertising, private brand strategy, digital/e-commerce, corporate and business development strategy.

Schumacher, who currently serves as a partner in McKinsey & Company's North American marketing and sales practice, brings more than 15 years of industry experience in marketing, advertising, sales and brand/retail strategy.

"I am really looking forward to serving Sports Authority. Over the past several years I have come to gain an incredible amount of respect for this organization and the amazing amount of talent that exists within it," said Schumacher. "This company is forward thinking and incredibly dedicated to improving its consumer experience to drive results. I cannot wait to take the reins and help to reveal the company's full potential."