Specialty retailer recognized for sustainability practices

Land’s End’s growing commitment to environmentally focused business practices has earned it the Green Masters Award — for the seventh consecutive year.



Land’s End earned the award for its new sustainability initiative called Breathe New Life, a program it launched with some of the largest corporate clients within the Lands' End Business Outfitters division. Instead of disposing of unusable materials and apparel, Land’s End now works with Martex Fiber to recycle those textiles into post-consumer fiber, material for insulation, bedding, acoustics, home furnishings and more, the company said.



The Green Masters Award was developed by the Wisconsin Sustainable Business Council, in conjunction with the University of Wisconsin. The award, which is the highest honor in the Wisconsin Sustainable Business Council's Green Masters Program, recognizes Wisconsin's sustainability leaders and encourages continuous improvement.



The award’s criteria is based on actions in nine key sustainability areas: energy, carbon and other emissions, water, waste and materials management, transportation, supply chain, community and educational outreach, workforce and governance.



Building upon the environmental stewardship of the company's founder, Gary Comer, for more than 50 years, sustainability has become part of the retailer’s DNA. Past initiatives recognized by the Wisconsin Sustainable Business Council include sustainability partnerships, Energy Star-certified buildings, working toward becoming a zero landfill company, and Earth-friendly vendor policies, among other efforts.



The retailer also supports both national and local causes, including the National Forest Foundation, the United States Lighthouse Society and the Clean Lakes Alliance.