Specialty retailer orders better merchandising management

Canadian footwear and accessory retailer The Aldo Group is not ignoring the back end when it comes to supporting seamless commerce.



Aldo is deploying the CGS BlueCherry B2B e-commerce solution to enable its buyers to select assortments and receive confirmed orders virtually anywhere and anytime. With more than 2,500 points of sale and nearly 2,000 retail stores across the globe, Aldo is always trying to better engage its large network of wholesale and franchisee retail buyers.



The solution has also made it more convenient for Aldo buyers to view seller recommendations, obtain detailed product information including availability, and place orders online or via mobile device. Furthermore, the application will enable the company to promote products globally in its own private marketplace.



Aldo plans a total site redesign in 2017, including new omnichannel payment and shipping options. It will continue to provide customers to access to global inventory across all channels, including its mobile application, mobile points of sale and in-store kiosks. Combined with its new enhanced seamless merchandising capabilities, this foundation will make it easier for Aldo to enter new markets with the ability to quickly serve customers and track inventory and sales across channels.



“With global operations spanning nearly every continent, we knew we needed a B2B solution to enhance our wholesale sales process to keep up with consumer demand," said Lance Martel, CIO at Aldo. "With CGS's extensive list of customers and knowledge, BlueCherry B2B e-commerce was the best solution to fit our growing global needs. BlueCherry will ultimately enable us to reduce costs, shorten sales cycles and increase both buyer and consumer satisfaction."