Specialty food retailer names marketing head

The Honey Baked Ham Company has tapped a veteran marketer -- and former associate -- to head up its marketing efforts.



The retailer named Jo Ann Herold as chief marketing officer, effective June 12, 2017. Herold returns after previously working with the brand for 16 years. She will lead strategic marketing directing development and execution for retail, franchise and e-commerce to generate continued demand for products and participation with the brand.



Herold previously served as chief marketing officer at Interface, & FLOR, interim chief marketing officer at Tropical Smoothie Café & Asian Tin Drum Kitchen, and VP of brand strategy & communications at Arby's Restaurant Group. She also consulted for Intercontinental Hotels after leading strategic marketing for HoneyBaked Ham.



"It's good to be back home at HoneyBaked," said Herold. "My work with other brands and certainly within the quick service category has afforded incredible visibility to the right strategic mix to build brand affinity and drive business success.



Honey Baked Ham Company operates nearly 400 locations nationwide.