Sony shop opens at Toys 'R' Us flagship

NEW YORK Today, Toys 'R' Us announced that its flagship store, Toys 'R' Us Times Square, now offers an expanded selection of Sony products in a dedicated area on the store’s lower level. The 550-square-foot area showcases an increased assortment of Sony products including digital cameras, camcorders, and portable MP3 and CD players.

“Toys 'R' Us is the destination for kids’ electronics and Sony is a leading provider of consumer electronics. This initiative allows us to offer our customers a wider selection of innovative new digital products than ever before,” said Ron Boire, president of Toys 'R' Us, U.S. “With the opening of this new Sony section we are able to provide families with a convenient one-stop shopping experience for all their electronic needs.”