Soft Surroundings, Scottsdale, Arizona

Women’s lifestyle retailer Soft Surroundings brings its brand to life at Kierland Commons, in Scottsdale, Arizona.



Designed by JGA, Southland, Michigan, the 4,000-sq.-ft. store has a relaxed, inviting feel. Merchandise is featured in lifestyle displays reminiscent of a home environment. Custom decorated fitting rooms are highlighted with crafted chandeliers, oversized mirrors and unique seating.



Taking advantage of the location’s two-story façade, the store is accented with Juliet-styled iron balconies, backlit French doors and detailed architectural moldings and trims.