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Shopatron extends omni-channel past the point of purchase


San Luis Obispo, Calif. - Shopatron is unveiling its Shopatron Customer Care Suite, which includes a new set of APIs available within the Shopatron Developer applications, and a new customer care interface. Shopatron launched the two platforms to complement its order management technology, allowing retailers to intelligently manage the customer experience anytime, anywhere, and by any authorized user.

The Shopatron Customer Care Suite lets retailers intercept customers at any channel and gives associate with layers of order information to influence customer interactions. The advanced solutions support unfragmented information sharing to create meaningful connections with customers, improving loyalty to increase sales and improving operational efficiencies to reduce costs.

The Shopatron Customer Care API, an API-based customer care platform backed by enterprise-level order management, lets developers plug Shopatron’s comprehensive back-end capabilities into a retailer’s customer care system of choice, giving users visibility and management of detailed customer and order information.

“Today’s shoppers crave seamless, cross-channel customer service experiences as much as they crave a seamless, cross-channel shopping experience.” said Shopatron founder & CEO Ed Stevens. “Shopatron’s Customer Care Suite can instantly transform a retailer’s customer support center from a siloed operation with limited functionality into an extension of its physical and online stores. The new tools prime every customer-facing representative with resources essential to turning support channels into sales channels.”

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