Shoes of Prey design studio, Nordstrom

Shoppers at select Nordstrom locations can design their own shoes at the retailer’s in-store Shoes of Prey design studio.



The shops, which are located within Nordstrom’s shoe department, include a wall display that showcases the different styles available for customizing. Using mounted touch-screen tablets with 3D software, shoppers design their own shoes, selecting the style, color, material, heel height and embellishments.



There are over 170 material options available, from premium snakeskin, silk, suede and leathers to even vegan materials. A range of fits and sizes are featured, from 2 1⁄2 to 15, including half sizes.



Designated “shoe stylists” are available to guide customers through the design process. Every pair of shoes is made to order and customers may pick up their shoes at Nordstrom or have them directly shipped to their home in four weeks or less.