The Shoe Gallery adds new e-commerce platform

Roswell, Ga. The Shoe Gallery recently completed the installation of a new e-commerce platform from Celerant Technology, Staten Island, N.Y.

The online store, which launched in September, augments the retailer’s five brick-and-mortar stores. By adding an online platform that resembles an in-store shopping experience, the retailer is seeing more e-commerce sales and gaining new orders.

The new infrastructure supports a search-engine optimization tool, a price-comparison solution, a zoom feature and a special Web page that allows shoppers to sift through the retailer’s most popular brands.

According to Will Brooks, Shoe Gallery controller, these features have helped increase sales without the need to spend excess money on marketing.