Shoe Carnival partners with EBay Enterprise for omnichannel platform

Evansville, Ind. – Shoe Carnival Inc. has partnered with EBay Enterprise to implement a new omnichannel operational foundation based on EBay Enterprise modular solutions, including retail order management, payments, fraud protection, ship-from-store, and customer care. The integrated technology and services will provide a secure engine to accept payments, drive down fraud rates and consolidate inventory across many of Shoe Carnival’s stores to increase product assortment, while lowering fulfillment transit time and expense.



Using a phased approach, Shoe Carnival will roll out cloud-based EBay Enterprise ship-from store to several key locations across the entire chain in time for the holiday season. EBay Enterprise ship-from-store will also be leveraged in the distribution center for specialty and high-volume products, which eliminated the need for a separate warehouse management system. In future phases, Shoe Carnival plans to build upon the training garnered from the ship-from-store rollout to deploy EBay Enterprise in-store pickup.



“We needed to reduce the operational cost and complexity of managing siloed inventory for e-commerce while providing the wide assortment of styles that our customer expects,” said Kent Zimmerman, VP of ecommerce at Shoe Carnival. “We ultimately decided to utilize our own stores and distribution center for fulfillment, which required a foundational change to our operational infrastructure. Based on the scope of this project, it made sense to partner with eBay Enterprise. Its flexible approach to commerce provides us with a quicker time-to-market, and enables us to execute more efficiently at a lower cost. We will have best-in-class order management and customer care, combined with the ability to make our entire inventory available to the customer, no matter where it’s located. It really sets the stage for us to truly become an omnichannel company in the eyes of the customer.”