Sears wants to find you the perfect CE match

LAS VEGAS Sears announced that it will introduce two new online shopping tools -- TvMatchMaker.com and CameraMatchMaker.com -- at the International Consumer Electronics Show, taking place in Las Vegas, Jan. 7 to 10.

TVMatchMaker.com and CameraMatchMaker.com, according to the company, help customers find their perfect TV or camera by asking them a series of compatibility questions to find their perfect match. TvMatchMaker.com users interactively answer questions about their home and viewing habits. CameraMatchMaker.com users answer questions about the types of pictures they shoot, while addressing photography concerns such as red-eye reduction and blurred images.

"We know that there are a lot of confusing questions to consider when purchasing home electronics, especially for new televisions and digital cameras. With the TvMatchMaker.com and CameraMatchMaker.com solutions, the Sears Blue Electronics Crew asks participants targeted questions to quickly assess their needs and pair them with the best solutions," said Karen Austin, president of home electronics for Sears Holdings. "Throughout both of the easy-to-navigate experiences, we have incorporated helpful tips and demonstrations to show Sears shoppers how the products can best fit into their homes and lifestyles."