Sears unveils new Kenmore products

CHICAGO Sears Holdings announced that it is introducing 450 Kenmore-branded products in refrigeration, dish, laundry, cooking and small kitchen appliances.

"As America's leading appliance brand, we recognize that even iconic brands, like Kenmore, need to reinvent themselves periodically to meet the changing needs of our customers," said Guenther Trieb, president of Kenmore brand business unit for Sears Holdings. "During the development process, we listened carefully to consumer feedback on what they want from their Kenmore and Kenmore Elite appliances. The new Kenmore products feature eye-catching designs, new innovations, and when applicable, energy efficient capabilities to fit our customers' lifestyles."

The new Kenmore and Kenmore Elite products will roll out from May through November.