Sears names head of Kenmore, Craftsman and DieHard brands

HOFFMAN ESTATES, Ill. -- Sears Holdings announced that as part of the continuing transformation of the company, Scott Freidheim has been appointed EVP, president Kenmore, Craftsman and DieHard.

"Scott is a strong leader who will heighten our focus on our Kenmore, Craftsman and Diehard brands," said Bruce Johnson, interim CEO and president of Sears Holdings. "I believe he will be a tremendous asset to this business as we drive new ideas forward."

Friedheim will continue to serve as a member of the internal holding company business unit board.

Prior to joining Sears in 2009 as EVP, Operating and Support Businesses, Scott was with Lehman Brothers for over 17 years, holding officer positions in the Investment Banking, Investment Management and Corporate Divisions including EVP, Chief Administrative Officer.