Sears looks to get a little more 'Cool J'

HOFFMAN ESTATES, Ill. In an effort to stay relevant with today's youth, Sears announced that it has partnered with LL Cool J to launch an exclusive clothing collection this fall.

The LL Cool J line will initially be carried in 450 stores with plans for increased distribution by holiday. Clothing will first be offered in juniors', kids', and young men's, with future plans for expansion to include accessories.

"I see the LL Cool J brand bringing families closer together. It was a priority for me to launch with a partner who connects with all of America and Sears does it best. One of the happiest times I can remember was my grandfather taking me to Sears every weekend when I was a child. I am pleased to bring an authentic brand to Sears customers across the county who represent those people and family members who influenced the person I am today," said LL Cool J.