Sears launches two social-networking sites

Hoffman Estates, Ill. Sears Holdings Corp. announced Thursday the launch of two interactive platforms, the MySears (www.mysears.com) and MyKmart Communities (www.mykmart.com).

The sites allow customers to share their insights, experiences and product reviews by creating a two-way dialogue between the retailers and their customers through discussion forums, blog entries, ratings, reviews, polls and surveys, and a “new idea suggestion” area and platform to leave comments. Nearly all content on the MySears and MyKmart Communities will be written and contributed by customers.

"The MySears and MyKmart social-networking communities offer customers a highly-versatile venue to connect with other like-minded individuals and get informed advice on their purchases. In addition, it gives them the platform to have their voices heard and help us make vital improvements to our stores and services,” said Rob Harles, VP community, Sears Holdings.