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Sears launches campaign for LL Cool J line


NEW YORK Sears' campaign for the LL Cool J Collection debuting this fall at Sears stores nationwide will feature black-and-white images of the artist with his family, the company announced. The launch of the collection coincides with the release of LL Cool J's latest album, "Exit 13," also available at select Sears stores and at on Sept. 9.

"Mark Seliger and I have been collaborating on various projects for years. He photographed me for his first Rolling Stone cover," says LL Cool J. "Now, years later, we have reunited with him shooting my first campaign for Sears. Mark's photography is able to convey the heritage of the LL Cool J brand and expertly captures the collection."


The campaign will appear in the October 2008 issues of Cosmopolitan, CosmoGIRL!, Seventeen, Spin and Vibe. The photography will also feature prominently in Sears' in-store signage, bringing the icon and the art directly to customers.

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